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DTSTART;TZID=America/Edmonton:20190205T090000
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DTSTAMP:20260529T083447
CREATED:20190101T022349Z
LAST-MODIFIED:20190101T022349Z
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SUMMARY:Prelaunch Series - Will It Fly?
DESCRIPTION:Description\n\n\n\nWill it fly? How to determine if clients will buy before you build\nFebruary 5\, 2019. 9 a.m. – 12 p.m. \nBefore building a plane\, engineers spend a considerable amount of time testing the aerodynamics of its design. This validation process allows them to understand how external forces will act (and hopefully) lift the aircraft. \nThe process and mindset is the same for savvy entrepreneurs. \nBefore you even build your product or service\, you can (and should) test your ideas through a variety of methods. Here to share some of those methods with you is TEC Executive in Residence\, Kurian Tharakan. \nJoin us in the heart of Downtown Edmonton to: \n1. Learn how to leverage free and paid internet tools to secure market validation such as \n\nGoogle Search\nGoogle Keyword Planner\nAmazon\nFacebook / Twitter / LinkedIn\nMoz\nBuzz Sumo\nSurveys and Intercepts\n\n2. Learn quick analysis techniques to determine how your competition is positioning itself \n3. Build a product ecosystem model to determine your product’s place and fit \n4. Learn from case studies of successful product launches \nNOTE: Refund requests will only be accepted 48 hours prior to this workshop \nLocation\n\nTEC Edmonton \nFourth floor \n10230 Jasper Avenue \nEdmonton\, Alberta T5J 4P6 \nView Map \n\nAbout the Presenter\nKurian Tharakan \n\nExecutive in Residence\, TEC Edmonton \nKurian has been a TEC Executive in Residence since 2014\, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton\, he founded StrategyPeak Sales and Marketing Advisors\, a marketing strategy consulting firm\, advising companies in numerous sectors including professional services\, manufacturing\, distribution\, high technology\, software\, non-profit\, medicine\, and the life sciences. Preceding StrategyPeak\, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services\, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.
URL:https://futurecite.com/event/prelaunch-series-will-it-fly/
LOCATION:TEC Edmonton\, 4rth Floor Enterprise Square\, Edmonton\, Alberta\, T5J 4P6\, Canada
CATEGORIES:Education,Entrepreneurs,Industry,Leadership,Marketing,Media & Communications,Small Business,Technology
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DTSTART;TZID=America/Edmonton:20190205T090000
DTEND;TZID=America/Edmonton:20190205T120000
DTSTAMP:20260529T083447
CREATED:20190101T022349Z
LAST-MODIFIED:20190101T022349Z
UID:13673-1549357200-1549368000@futurecite.com
SUMMARY:Prelaunch Series - Will It Fly?
DESCRIPTION:Description\n\n\n\nWill it fly? How to determine if clients will buy before you build\nFebruary 5\, 2019. 9 a.m. – 12 p.m. \nBefore building a plane\, engineers spend a considerable amount of time testing the aerodynamics of its design. This validation process allows them to understand how external forces will act (and hopefully) lift the aircraft. \nThe process and mindset is the same for savvy entrepreneurs. \nBefore you even build your product or service\, you can (and should) test your ideas through a variety of methods. Here to share some of those methods with you is TEC Executive in Residence\, Kurian Tharakan. \nJoin us in the heart of Downtown Edmonton to: \n1. Learn how to leverage free and paid internet tools to secure market validation such as \n\nGoogle Search\nGoogle Keyword Planner\nAmazon\nFacebook / Twitter / LinkedIn\nMoz\nBuzz Sumo\nSurveys and Intercepts\n\n2. Learn quick analysis techniques to determine how your competition is positioning itself \n3. Build a product ecosystem model to determine your product’s place and fit \n4. Learn from case studies of successful product launches \nNOTE: Refund requests will only be accepted 48 hours prior to this workshop \nLocation\n\nTEC Edmonton \nFourth floor \n10230 Jasper Avenue \nEdmonton\, Alberta T5J 4P6 \nView Map \n\nAbout the Presenter\nKurian Tharakan \n\nExecutive in Residence\, TEC Edmonton \nKurian has been a TEC Executive in Residence since 2014\, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton\, he founded StrategyPeak Sales and Marketing Advisors\, a marketing strategy consulting firm\, advising companies in numerous sectors including professional services\, manufacturing\, distribution\, high technology\, software\, non-profit\, medicine\, and the life sciences. Preceding StrategyPeak\, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services\, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.
URL:https://futurecite.com/event/prelaunch-series-will-it-fly-2/
LOCATION:TEC Edmonton\, 4rth Floor Enterprise Square\, Edmonton\, Alberta\, T5J 4P6\, Canada
CATEGORIES:Education,Entrepreneurs,Industry,Leadership,Marketing,Media & Communications,Small Business,Technology
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