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DTSTART;TZID=America/Edmonton:20190212T090000
DTEND;TZID=America/Edmonton:20190212T120000
DTSTAMP:20260529T083446
CREATED:20190101T022844Z
LAST-MODIFIED:20190101T022844Z
UID:7099-1549962000-1549972800@futurecite.com
SUMMARY:Prelaunch Series - The Ultimate Product Launch
DESCRIPTION:Description\nThe Ultimate Product Launch\nFebruary 19\, 2019. 9 a.m. to 12 p.m. \nWhat if you could harness the same power that giants like Apple\, Amazon\, and Nike use every day to build excitement and anticipation for their new products? You can\, even if you are just starting out or an established company. Every new product or service deserves the energy and sales momentum of a scientific\, structured\, product launch. Do this properly\, and you are more apt to build the anticipation and desire necessary to generate instant demand upon release. \nHere is some of what you will learn:\n\nWhy the real secret to a powerful product launch is not in the actual launch itself\nThe top reasons new launches fail\nUnderstanding the core motives of your target market\nThe purpose of building a lead magnet\nHow to construct a “tripwire” offer\nHow to create your value ladder\nCreating the launch schedule: tips\, tricks\, and traps\nExecuting the Launch\nPost Launch – Critical post steps to follow\n\nWorkshop length: 3 hours \nNOTE: Refund requests will only be accepted 48 hours prior to this workshop \nLocation\n\nFourth Floor\, Enterprise Square \n10230 Jasper Avenue \nEdmonton\, Alberta T5J 4P6 \nView Map \n\nAbout the Presenter\nKurian Tharakan\nExecutive in Residence\, TEC Edmonton \nKurian has been a TEC Executive in Residence since 2014\, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton\, he founded StrategyPeak Sales and Marketing Advisors\, a marketing strategy consulting firm\, advising companies in numerous sectors including professional services\, manufacturing\, distribution\, high technology\, software\, non-profit\, medicine\, and the life sciences. Preceding StrategyPeak\, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services\, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.
URL:https://futurecite.com/event/prelaunch-series-the-ultimate-product-launch/
CATEGORIES:Education,Entrepreneurs,Finance,Marketing,Media & Communications,Small Business,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190212T090000
DTEND;TZID=America/Edmonton:20190212T120000
DTSTAMP:20260529T083446
CREATED:20190101T022844Z
LAST-MODIFIED:20190101T022844Z
UID:13674-1549962000-1549972800@futurecite.com
SUMMARY:Prelaunch Series - The Ultimate Product Launch
DESCRIPTION:Description\nThe Ultimate Product Launch\nFebruary 19\, 2019. 9 a.m. to 12 p.m. \nWhat if you could harness the same power that giants like Apple\, Amazon\, and Nike use every day to build excitement and anticipation for their new products? You can\, even if you are just starting out or an established company. Every new product or service deserves the energy and sales momentum of a scientific\, structured\, product launch. Do this properly\, and you are more apt to build the anticipation and desire necessary to generate instant demand upon release. \nHere is some of what you will learn:\n\nWhy the real secret to a powerful product launch is not in the actual launch itself\nThe top reasons new launches fail\nUnderstanding the core motives of your target market\nThe purpose of building a lead magnet\nHow to construct a “tripwire” offer\nHow to create your value ladder\nCreating the launch schedule: tips\, tricks\, and traps\nExecuting the Launch\nPost Launch – Critical post steps to follow\n\nWorkshop length: 3 hours \nNOTE: Refund requests will only be accepted 48 hours prior to this workshop \nLocation\n\nFourth Floor\, Enterprise Square \n10230 Jasper Avenue \nEdmonton\, Alberta T5J 4P6 \nView Map \n\nAbout the Presenter\nKurian Tharakan\nExecutive in Residence\, TEC Edmonton \nKurian has been a TEC Executive in Residence since 2014\, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton\, he founded StrategyPeak Sales and Marketing Advisors\, a marketing strategy consulting firm\, advising companies in numerous sectors including professional services\, manufacturing\, distribution\, high technology\, software\, non-profit\, medicine\, and the life sciences. Preceding StrategyPeak\, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services\, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.
URL:https://futurecite.com/event/prelaunch-series-the-ultimate-product-launch-2/
CATEGORIES:Education,Entrepreneurs,Finance,Marketing,Media & Communications,Small Business,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190212T090000
DTEND;TZID=America/Edmonton:20190212T120000
DTSTAMP:20260529T083446
CREATED:20190206T010634Z
LAST-MODIFIED:20190206T010849Z
UID:7357-1549962000-1549972800@futurecite.com
SUMMARY:TEC Edmonton - Busting the Financing Myth
DESCRIPTION:Busting the financing myth\nFebruary 12\, 2019. 9 a.m. to 12 p.m.\nWhether you are actively seeking financing\, planning your financing strategy or curious about the options available to you\, this workshop about equity financing will be perfect for you. Join two seasoned entrepreneurs\, Adrian Banica and Mark Benning\, as we learn from their experiences in raising capital and making investments in Edmonton and Silicon Valley. By the end of the session\, you will be able to assess an investor\, determine the appropriate time to seek $78.75funding and approach investors. \nJoin us in this 3 hour workshop where you will learn about:\n\nThe financing pathway\nWhat financing options you have\nHow to qualify an investor for stage\, focus and investor type\nThe common pitfalls of seeking investment\n\nAbout Adrian Banica: \nAdrian Banica has an extensive background in technology commercialization with work focusing on industrial systems\, oil and gas\, and health devices. Adrian founded three technology companies\, most recently Synodon Inc.\, a remote sensing company offering methane emissions mapping and other aerial GIS services to the oil and gas sector. Adrian brings considerable experience in high-tech product development and commercialization\, leading technology company startups\, technology venture financing (including IPOs)\, brand development and revenue growth in Canada\, U.S. and internationally. Adrian is also a member of the A100\, a group dedicated to helping the next generation of Alberta tech entrepreneurs. \nAbout Mark Benning:\nMark is an experienced entrepreneur who founded and led four investor-backed\, technology startups in Silicon Valley\, California over a 20-year period. As an Executive in Residence at TEC since 2017\, he acts as a mentor to entrepreneurs and executives and as an advisor to TEC’s Business Development team. Over the years\, he has worked for various private equity and venture capital firms and has raised over $100 million in angel and venture funding for his startups and others he advised. Mark has a BA in Economics from Harvard University and an MBA from Stanford University\, where he focused on leadership and entrepreneurship.
URL:https://futurecite.com/event/tec-edmonton-busting-the-financing-myth/
LOCATION:TEC Edmonton\, 4rth Floor Enterprise Square\, Edmonton\, Alberta\, T5J 4P6\, Canada
CATEGORIES:Entrepreneurs,Finance,Industry,Leadership,Small Business,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190212T090000
DTEND;TZID=America/Edmonton:20190212T120000
DTSTAMP:20260529T083446
CREATED:20190206T010634Z
LAST-MODIFIED:20190206T010634Z
UID:13693-1549962000-1549972800@futurecite.com
SUMMARY:TEC Edmonton - Busting the Financing Myth
DESCRIPTION:Busting the financing myth\nFebruary 12\, 2019. 9 a.m. to 12 p.m.\nWhether you are actively seeking financing\, planning your financing strategy or curious about the options available to you\, this workshop about equity financing will be perfect for you. Join two seasoned entrepreneurs\, Adrian Banica and Mark Benning\, as we learn from their experiences in raising capital and making investments in Edmonton and Silicon Valley. By the end of the session\, you will be able to assess an investor\, determine the appropriate time to seek $78.75funding and approach investors. \nJoin us in this 3 hour workshop where you will learn about:\n\nThe financing pathway\nWhat financing options you have\nHow to qualify an investor for stage\, focus and investor type\nThe common pitfalls of seeking investment\n\nAbout Adrian Banica: \nAdrian Banica has an extensive background in technology commercialization with work focusing on industrial systems\, oil and gas\, and health devices. Adrian founded three technology companies\, most recently Synodon Inc.\, a remote sensing company offering methane emissions mapping and other aerial GIS services to the oil and gas sector. Adrian brings considerable experience in high-tech product development and commercialization\, leading technology company startups\, technology venture financing (including IPOs)\, brand development and revenue growth in Canada\, U.S. and internationally. Adrian is also a member of the A100\, a group dedicated to helping the next generation of Alberta tech entrepreneurs. \nAbout Mark Benning:\nMark is an experienced entrepreneur who founded and led four investor-backed\, technology startups in Silicon Valley\, California over a 20-year period. As an Executive in Residence at TEC since 2017\, he acts as a mentor to entrepreneurs and executives and as an advisor to TEC’s Business Development team. Over the years\, he has worked for various private equity and venture capital firms and has raised over $100 million in angel and venture funding for his startups and others he advised. Mark has a BA in Economics from Harvard University and an MBA from Stanford University\, where he focused on leadership and entrepreneurship.
URL:https://futurecite.com/event/tec-edmonton-busting-the-financing-myth-2/
LOCATION:TEC Edmonton\, 4rth Floor Enterprise Square\, Edmonton\, Alberta\, T5J 4P6\, Canada
CATEGORIES:Entrepreneurs,Finance,Industry,Leadership,Small Business,Technology
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