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SUMMARY:Prelaunch Series - The Ultimate Product Launch
DESCRIPTION:Description\nThe Ultimate Product Launch\nFebruary 19\, 2019. 9 a.m. to 12 p.m. \nWhat if you could harness the same power that giants like Apple\, Amazon\, and Nike use every day to build excitement and anticipation for their new products? You can\, even if you are just starting out or an established company. Every new product or service deserves the energy and sales momentum of a scientific\, structured\, product launch. Do this properly\, and you are more apt to build the anticipation and desire necessary to generate instant demand upon release. \nHere is some of what you will learn:\n\nWhy the real secret to a powerful product launch is not in the actual launch itself\nThe top reasons new launches fail\nUnderstanding the core motives of your target market\nThe purpose of building a lead magnet\nHow to construct a “tripwire” offer\nHow to create your value ladder\nCreating the launch schedule: tips\, tricks\, and traps\nExecuting the Launch\nPost Launch – Critical post steps to follow\n\nWorkshop length: 3 hours \nNOTE: Refund requests will only be accepted 48 hours prior to this workshop \nLocation\n\nFourth Floor\, Enterprise Square \n10230 Jasper Avenue \nEdmonton\, Alberta T5J 4P6 \nView Map \n\nAbout the Presenter\nKurian Tharakan\nExecutive in Residence\, TEC Edmonton \nKurian has been a TEC Executive in Residence since 2014\, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton\, he founded StrategyPeak Sales and Marketing Advisors\, a marketing strategy consulting firm\, advising companies in numerous sectors including professional services\, manufacturing\, distribution\, high technology\, software\, non-profit\, medicine\, and the life sciences. Preceding StrategyPeak\, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services\, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.
URL:https://futurecite.com/event/prelaunch-series-the-ultimate-product-launch-2/
CATEGORIES:Education,Entrepreneurs,Finance,Marketing,Media & Communications,Small Business,Technology
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LAST-MODIFIED:20190101T022844Z
UID:7099-1549962000-1549972800@futurecite.com
SUMMARY:Prelaunch Series - The Ultimate Product Launch
DESCRIPTION:Description\nThe Ultimate Product Launch\nFebruary 19\, 2019. 9 a.m. to 12 p.m. \nWhat if you could harness the same power that giants like Apple\, Amazon\, and Nike use every day to build excitement and anticipation for their new products? You can\, even if you are just starting out or an established company. Every new product or service deserves the energy and sales momentum of a scientific\, structured\, product launch. Do this properly\, and you are more apt to build the anticipation and desire necessary to generate instant demand upon release. \nHere is some of what you will learn:\n\nWhy the real secret to a powerful product launch is not in the actual launch itself\nThe top reasons new launches fail\nUnderstanding the core motives of your target market\nThe purpose of building a lead magnet\nHow to construct a “tripwire” offer\nHow to create your value ladder\nCreating the launch schedule: tips\, tricks\, and traps\nExecuting the Launch\nPost Launch – Critical post steps to follow\n\nWorkshop length: 3 hours \nNOTE: Refund requests will only be accepted 48 hours prior to this workshop \nLocation\n\nFourth Floor\, Enterprise Square \n10230 Jasper Avenue \nEdmonton\, Alberta T5J 4P6 \nView Map \n\nAbout the Presenter\nKurian Tharakan\nExecutive in Residence\, TEC Edmonton \nKurian has been a TEC Executive in Residence since 2014\, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton\, he founded StrategyPeak Sales and Marketing Advisors\, a marketing strategy consulting firm\, advising companies in numerous sectors including professional services\, manufacturing\, distribution\, high technology\, software\, non-profit\, medicine\, and the life sciences. Preceding StrategyPeak\, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services\, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.
URL:https://futurecite.com/event/prelaunch-series-the-ultimate-product-launch/
CATEGORIES:Education,Entrepreneurs,Finance,Marketing,Media & Communications,Small Business,Technology
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