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DTSTART;TZID=America/Edmonton:20190212T090000
DTEND;TZID=America/Edmonton:20190212T120000
DTSTAMP:20260520T163053
CREATED:20190101T022844Z
LAST-MODIFIED:20190101T022844Z
UID:13674-1549962000-1549972800@futurecite.com
SUMMARY:Prelaunch Series - The Ultimate Product Launch
DESCRIPTION:Description\nThe Ultimate Product Launch\nFebruary 19\, 2019. 9 a.m. to 12 p.m. \nWhat if you could harness the same power that giants like Apple\, Amazon\, and Nike use every day to build excitement and anticipation for their new products? You can\, even if you are just starting out or an established company. Every new product or service deserves the energy and sales momentum of a scientific\, structured\, product launch. Do this properly\, and you are more apt to build the anticipation and desire necessary to generate instant demand upon release. \nHere is some of what you will learn:\n\nWhy the real secret to a powerful product launch is not in the actual launch itself\nThe top reasons new launches fail\nUnderstanding the core motives of your target market\nThe purpose of building a lead magnet\nHow to construct a “tripwire” offer\nHow to create your value ladder\nCreating the launch schedule: tips\, tricks\, and traps\nExecuting the Launch\nPost Launch – Critical post steps to follow\n\nWorkshop length: 3 hours \nNOTE: Refund requests will only be accepted 48 hours prior to this workshop \nLocation\n\nFourth Floor\, Enterprise Square \n10230 Jasper Avenue \nEdmonton\, Alberta T5J 4P6 \nView Map \n\nAbout the Presenter\nKurian Tharakan\nExecutive in Residence\, TEC Edmonton \nKurian has been a TEC Executive in Residence since 2014\, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton\, he founded StrategyPeak Sales and Marketing Advisors\, a marketing strategy consulting firm\, advising companies in numerous sectors including professional services\, manufacturing\, distribution\, high technology\, software\, non-profit\, medicine\, and the life sciences. Preceding StrategyPeak\, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services\, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.
URL:https://futurecite.com/event/prelaunch-series-the-ultimate-product-launch-2/
CATEGORIES:Education,Entrepreneurs,Finance,Marketing,Media & Communications,Small Business,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190205T090000
DTEND;TZID=America/Edmonton:20190205T120000
DTSTAMP:20260520T163053
CREATED:20190101T022349Z
LAST-MODIFIED:20190101T022349Z
UID:7097-1549357200-1549368000@futurecite.com
SUMMARY:Prelaunch Series - Will It Fly?
DESCRIPTION:Description\n\n\n\nWill it fly? How to determine if clients will buy before you build\nFebruary 5\, 2019. 9 a.m. – 12 p.m. \nBefore building a plane\, engineers spend a considerable amount of time testing the aerodynamics of its design. This validation process allows them to understand how external forces will act (and hopefully) lift the aircraft. \nThe process and mindset is the same for savvy entrepreneurs. \nBefore you even build your product or service\, you can (and should) test your ideas through a variety of methods. Here to share some of those methods with you is TEC Executive in Residence\, Kurian Tharakan. \nJoin us in the heart of Downtown Edmonton to: \n1. Learn how to leverage free and paid internet tools to secure market validation such as \n\nGoogle Search\nGoogle Keyword Planner\nAmazon\nFacebook / Twitter / LinkedIn\nMoz\nBuzz Sumo\nSurveys and Intercepts\n\n2. Learn quick analysis techniques to determine how your competition is positioning itself \n3. Build a product ecosystem model to determine your product’s place and fit \n4. Learn from case studies of successful product launches \nNOTE: Refund requests will only be accepted 48 hours prior to this workshop \nLocation\n\nTEC Edmonton \nFourth floor \n10230 Jasper Avenue \nEdmonton\, Alberta T5J 4P6 \nView Map \n\nAbout the Presenter\nKurian Tharakan \n\nExecutive in Residence\, TEC Edmonton \nKurian has been a TEC Executive in Residence since 2014\, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton\, he founded StrategyPeak Sales and Marketing Advisors\, a marketing strategy consulting firm\, advising companies in numerous sectors including professional services\, manufacturing\, distribution\, high technology\, software\, non-profit\, medicine\, and the life sciences. Preceding StrategyPeak\, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services\, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.
URL:https://futurecite.com/event/prelaunch-series-will-it-fly/
LOCATION:TEC Edmonton\, 4rth Floor Enterprise Square\, Edmonton\, Alberta\, T5J 4P6\, Canada
CATEGORIES:Education,Entrepreneurs,Industry,Leadership,Marketing,Media & Communications,Small Business,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190205T090000
DTEND;TZID=America/Edmonton:20190205T120000
DTSTAMP:20260520T163053
CREATED:20190101T022349Z
LAST-MODIFIED:20190101T022349Z
UID:13673-1549357200-1549368000@futurecite.com
SUMMARY:Prelaunch Series - Will It Fly?
DESCRIPTION:Description\n\n\n\nWill it fly? How to determine if clients will buy before you build\nFebruary 5\, 2019. 9 a.m. – 12 p.m. \nBefore building a plane\, engineers spend a considerable amount of time testing the aerodynamics of its design. This validation process allows them to understand how external forces will act (and hopefully) lift the aircraft. \nThe process and mindset is the same for savvy entrepreneurs. \nBefore you even build your product or service\, you can (and should) test your ideas through a variety of methods. Here to share some of those methods with you is TEC Executive in Residence\, Kurian Tharakan. \nJoin us in the heart of Downtown Edmonton to: \n1. Learn how to leverage free and paid internet tools to secure market validation such as \n\nGoogle Search\nGoogle Keyword Planner\nAmazon\nFacebook / Twitter / LinkedIn\nMoz\nBuzz Sumo\nSurveys and Intercepts\n\n2. Learn quick analysis techniques to determine how your competition is positioning itself \n3. Build a product ecosystem model to determine your product’s place and fit \n4. Learn from case studies of successful product launches \nNOTE: Refund requests will only be accepted 48 hours prior to this workshop \nLocation\n\nTEC Edmonton \nFourth floor \n10230 Jasper Avenue \nEdmonton\, Alberta T5J 4P6 \nView Map \n\nAbout the Presenter\nKurian Tharakan \n\nExecutive in Residence\, TEC Edmonton \nKurian has been a TEC Executive in Residence since 2014\, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton\, he founded StrategyPeak Sales and Marketing Advisors\, a marketing strategy consulting firm\, advising companies in numerous sectors including professional services\, manufacturing\, distribution\, high technology\, software\, non-profit\, medicine\, and the life sciences. Preceding StrategyPeak\, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services\, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.
URL:https://futurecite.com/event/prelaunch-series-will-it-fly-2/
LOCATION:TEC Edmonton\, 4rth Floor Enterprise Square\, Edmonton\, Alberta\, T5J 4P6\, Canada
CATEGORIES:Education,Entrepreneurs,Industry,Leadership,Marketing,Media & Communications,Small Business,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190129T120000
DTEND;TZID=America/Edmonton:20190129T130000
DTSTAMP:20260520T163053
CREATED:20190101T015540Z
LAST-MODIFIED:20190101T015540Z
UID:13668-1548763200-1548766800@futurecite.com
SUMMARY:First Steps - Resources and Market Research
DESCRIPTION:Description\n\n\n\nBusiness Link Market Research Services \nMarket research can help you gain insight into your industry\, competition\, target market and more. Whether you need research to determine if your new business idea is feasible or for developing your business plan\, Business Link has got you covered. Attend this session to learn about the various types of market research you can undertake\, and the databases and support that Business Link offers to assist you free of charge! \nPresenting this session is Kari Morton from the Business Link. Kari helps clients find answers to their burning business questions on a daily basis. She enjoys putting her broad range of interests and experience to work for Alberta’s entrepreneurs. One of her main passions is market research and she greatly enjoys jumping down rabbit holes to help clients find information. She also plays a part in projects to ensure that Business Link runs like a well-oiled machine. \nWhen Kari isn’t out enjoying theatre arts or exploring the world\, you’ll find her with her nose in the latest novel or volunteering with Ten Thousand Villages. Her dream business would be a bookstore! \nThis session is being hosted in CAT 309D.
URL:https://futurecite.com/event/first-steps-resources-and-market-research-2/
LOCATION:NAIT Campus\, 11762 - 106 Street\, Edmonton\, Alberta\, T5G2R1\, Canada
CATEGORIES:Economy,Education,Entrepreneurs,Industry,Learning,Media & Communications,Small Business
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190129T120000
DTEND;TZID=America/Edmonton:20190129T130000
DTSTAMP:20260520T163053
CREATED:20190101T015540Z
LAST-MODIFIED:20190101T015540Z
UID:7086-1548763200-1548766800@futurecite.com
SUMMARY:First Steps - Resources and Market Research
DESCRIPTION:Description\n\n\n\nBusiness Link Market Research Services \nMarket research can help you gain insight into your industry\, competition\, target market and more. Whether you need research to determine if your new business idea is feasible or for developing your business plan\, Business Link has got you covered. Attend this session to learn about the various types of market research you can undertake\, and the databases and support that Business Link offers to assist you free of charge! \nPresenting this session is Kari Morton from the Business Link. Kari helps clients find answers to their burning business questions on a daily basis. She enjoys putting her broad range of interests and experience to work for Alberta’s entrepreneurs. One of her main passions is market research and she greatly enjoys jumping down rabbit holes to help clients find information. She also plays a part in projects to ensure that Business Link runs like a well-oiled machine. \nWhen Kari isn’t out enjoying theatre arts or exploring the world\, you’ll find her with her nose in the latest novel or volunteering with Ten Thousand Villages. Her dream business would be a bookstore! \nThis session is being hosted in CAT 309D.
URL:https://futurecite.com/event/first-steps-resources-and-market-research/
LOCATION:NAIT Campus\, 11762 - 106 Street\, Edmonton\, Alberta\, T5G2R1\, Canada
CATEGORIES:Economy,Education,Entrepreneurs,Industry,Learning,Media & Communications,Small Business
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190123T090000
DTEND;TZID=America/Edmonton:20190123T120000
DTSTAMP:20260520T163053
CREATED:20190101T021226Z
LAST-MODIFIED:20190101T021226Z
UID:13671-1548234000-1548244800@futurecite.com
SUMMARY:Mastering the Elevator Pitch
DESCRIPTION:Spend the morning with us on January 23 at “Mastering the Elevator Pitch”. \nA great elevator pitch can often be THE deciding factor on whether a prospect will become a client. In this three-hour workshop\, you will learn how to create a compelling elevator pitch that helps you sort the prospects from the suspects an \nJanuary 23\, 2019. 9 a.m. to 12 p.m.\n*One ticket is valid for up to two people per company. \nImagine that you have been attempting for months\, without success\, to see a potential buyer to “pitch” your company’s services. But no one is returning your phone calls. And then\, as fate happens\, you run into an elevator just before the doors close and look up to see the very person you’ve been trying to reach. Can you deliver an effective “elevator pitch” before they reach their floor? \nA great elevator pitch can often be THE deciding factor on whether a prospect will eventually become a client. In this three-hour workshop\, you will learn how to create a compelling elevator pitch that helps you sort the prospects from the suspects\, and get them on a fast track to a sale. \nIn this workshop you will: \n\nLearn the components of a successful value proposition\nUnderstand what not to say\nDiscover how to weave in your client’s “pain points”\nCraft a powerful value proposition\nCombine all of this into a compelling elevator pitch\n\nNOTE: Refund requests will only be accepted 48 hours prior to this workshop\n \nLocation\n\nTEC Edmonton \n4th Floor\, Enterprise Square \n10230 Jasper Avenue \nEdmonton\, Alberta T5J 4P6 \nView Map\n \n\nAbout the Presenter\nKurian Tharakan\nExecutive in Residence\, TEC Edmonton \nKurian has been a TEC Executive in Residence since 2014\, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton\, he founded StrategyPeak Sales and Marketing Advisors\, a marketing strategy consulting firm\, advising companies in numerous sectors including professional services\, manufacturing\, distribution\, high technology\, software\, non-profit\, medicine\, and the life sciences. Preceding StrategyPeak\, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services\, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics. \nd get them on a fast track to a sale.
URL:https://futurecite.com/event/mastering-the-elevator-pitch-2/
LOCATION:TEC Edmonton\, 4rth Floor Enterprise Square\, Edmonton\, Alberta\, T5J 4P6\, Canada
CATEGORIES:Education,Entrepreneurs,Finance,Innovation,Marketing,Media & Communications,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190123T090000
DTEND;TZID=America/Edmonton:20190123T120000
DTSTAMP:20260520T163053
CREATED:20190101T021226Z
LAST-MODIFIED:20190101T021226Z
UID:7092-1548234000-1548244800@futurecite.com
SUMMARY:Mastering the Elevator Pitch
DESCRIPTION:Spend the morning with us on January 23 at “Mastering the Elevator Pitch”. \nA great elevator pitch can often be THE deciding factor on whether a prospect will become a client. In this three-hour workshop\, you will learn how to create a compelling elevator pitch that helps you sort the prospects from the suspects an \nJanuary 23\, 2019. 9 a.m. to 12 p.m.\n*One ticket is valid for up to two people per company. \nImagine that you have been attempting for months\, without success\, to see a potential buyer to “pitch” your company’s services. But no one is returning your phone calls. And then\, as fate happens\, you run into an elevator just before the doors close and look up to see the very person you’ve been trying to reach. Can you deliver an effective “elevator pitch” before they reach their floor? \nA great elevator pitch can often be THE deciding factor on whether a prospect will eventually become a client. In this three-hour workshop\, you will learn how to create a compelling elevator pitch that helps you sort the prospects from the suspects\, and get them on a fast track to a sale. \nIn this workshop you will: \n\nLearn the components of a successful value proposition\nUnderstand what not to say\nDiscover how to weave in your client’s “pain points”\nCraft a powerful value proposition\nCombine all of this into a compelling elevator pitch\n\nNOTE: Refund requests will only be accepted 48 hours prior to this workshop\n \nLocation\n\nTEC Edmonton \n4th Floor\, Enterprise Square \n10230 Jasper Avenue \nEdmonton\, Alberta T5J 4P6 \nView Map\n \n\nAbout the Presenter\nKurian Tharakan\nExecutive in Residence\, TEC Edmonton \nKurian has been a TEC Executive in Residence since 2014\, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton\, he founded StrategyPeak Sales and Marketing Advisors\, a marketing strategy consulting firm\, advising companies in numerous sectors including professional services\, manufacturing\, distribution\, high technology\, software\, non-profit\, medicine\, and the life sciences. Preceding StrategyPeak\, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services\, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics. \nd get them on a fast track to a sale.
URL:https://futurecite.com/event/mastering-the-elevator-pitch/
LOCATION:TEC Edmonton\, 4rth Floor Enterprise Square\, Edmonton\, Alberta\, T5J 4P6\, Canada
CATEGORIES:Education,Entrepreneurs,Finance,Innovation,Marketing,Media & Communications,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190122T160000
DTEND;TZID=America/Edmonton:20190122T170000
DTSTAMP:20260520T163053
CREATED:20190101T014315Z
LAST-MODIFIED:20190101T014315Z
UID:13665-1548172800-1548176400@futurecite.com
SUMMARY:How to Create and Deliver a Pitch with Impact
DESCRIPTION:Description\nJoin the Mawji Centre and NAIT’s Enactus team as we host an event all about pitching. As a startup\, every opportunity you get to showcase your brand to a targeted audience of potential investors\, partners and customers is invaluable. For this session Craig Elias\, Entrepreneur-in-Residence for Bow Valley College\, will lead us through the in’s and out’s of a good pitch. We will also hear from Cole Rosentreter\, CEO of Pegasus Imagery\, who recently won the pitch competition at Draper University in the Silicone Valley. Cole will share what has worked for him and why. \nChosen three times by LinkedIn as Canada’s #1 B2B Sales Expert (#15 globally for 2019)\, Craig Elias is an award-winning entrepreneur\, author and a highly sought-after startup advisor. \nCraig’s first business won a $1\,000\,000 prize in a global billion dollar business idea pitch competition\, went from initial launch to being funded by a Tier 1 US-based Venture Capitalist in less than 12 months\, and was twice named by Dow Jones as one of the 50 most promising companies in North America. \nCraig is LinkedIn user 3\,956 of over 650 million users and has been a National Growth Advisor for Goldman Sachs’ and Babson College’s 10\,000 Small Business Program in Boston\, is on the advisory board for Nudge.ai (an artificial intelligence company started by a founder of Eloqua\, which was sold to Oracle for $957 Million US) in Toronto\, and is a mentor for the GrowthX Academy in San Francisco. \nFor the past four years\, Craig has been the Entrepreneur-in-Residence at Bow Valley College in downtown Calgary where he helps post-secondary students become first-time entrepreneurs and runs three different student pitch competitions – VentureQuest\, 150Startups\, INVENTURE$. \nThis event will be hosted in CAT 408. \nLocation\n\nNAIT CAT Building CAT 408 \n10304-10524 117A Avenue Northwest \nEdmonton\, AB T5G \nView Map
URL:https://futurecite.com/event/how-to-create-and-deliver-a-pitch-with-impact-2/
LOCATION:NAIT Campus\, 11762 - 106 Street\, Edmonton\, Alberta\, T5G2R1\, Canada
CATEGORIES:Education,Entrepreneurs,Industry,Leadership,Media & Communications,Small Business,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190122T160000
DTEND;TZID=America/Edmonton:20190122T170000
DTSTAMP:20260520T163053
CREATED:20190101T014315Z
LAST-MODIFIED:20190101T014315Z
UID:7080-1548172800-1548176400@futurecite.com
SUMMARY:How to Create and Deliver a Pitch with Impact
DESCRIPTION:Description\nJoin the Mawji Centre and NAIT’s Enactus team as we host an event all about pitching. As a startup\, every opportunity you get to showcase your brand to a targeted audience of potential investors\, partners and customers is invaluable. For this session Craig Elias\, Entrepreneur-in-Residence for Bow Valley College\, will lead us through the in’s and out’s of a good pitch. We will also hear from Cole Rosentreter\, CEO of Pegasus Imagery\, who recently won the pitch competition at Draper University in the Silicone Valley. Cole will share what has worked for him and why. \nChosen three times by LinkedIn as Canada’s #1 B2B Sales Expert (#15 globally for 2019)\, Craig Elias is an award-winning entrepreneur\, author and a highly sought-after startup advisor. \nCraig’s first business won a $1\,000\,000 prize in a global billion dollar business idea pitch competition\, went from initial launch to being funded by a Tier 1 US-based Venture Capitalist in less than 12 months\, and was twice named by Dow Jones as one of the 50 most promising companies in North America. \nCraig is LinkedIn user 3\,956 of over 650 million users and has been a National Growth Advisor for Goldman Sachs’ and Babson College’s 10\,000 Small Business Program in Boston\, is on the advisory board for Nudge.ai (an artificial intelligence company started by a founder of Eloqua\, which was sold to Oracle for $957 Million US) in Toronto\, and is a mentor for the GrowthX Academy in San Francisco. \nFor the past four years\, Craig has been the Entrepreneur-in-Residence at Bow Valley College in downtown Calgary where he helps post-secondary students become first-time entrepreneurs and runs three different student pitch competitions – VentureQuest\, 150Startups\, INVENTURE$. \nThis event will be hosted in CAT 408. \nLocation\n\nNAIT CAT Building CAT 408 \n10304-10524 117A Avenue Northwest \nEdmonton\, AB T5G \nView Map
URL:https://futurecite.com/event/how-to-create-and-deliver-a-pitch-with-impact/
LOCATION:NAIT Campus\, 11762 - 106 Street\, Edmonton\, Alberta\, T5G2R1\, Canada
CATEGORIES:Education,Entrepreneurs,Industry,Leadership,Media & Communications,Small Business,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190118T120000
DTEND;TZID=America/Edmonton:20190118T130000
DTSTAMP:20260520T163053
CREATED:20190101T013717Z
LAST-MODIFIED:20190101T013717Z
UID:7077-1547812800-1547816400@futurecite.com
SUMMARY:Marketing Matters - Recognizing Real Digital Marketing Solutions
DESCRIPTION:Description\nThere are so many service providers out there and so many marketing options. \nDana is President & Partner at Kick Point\, where she applies marketing into strategies to grow clients’ businesses\, in particular to ensure that digital and traditional play well together. With her deep experience in digital\, Dana can separate real solutions from wastes of time (and budget). \nIn her spare time\, Dana is the past-president of the Advertising Club of Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players. \nJoin us in Y 240 for this informative session \nLocation\n\nNAIT Spartan Centre\, Nexen Theatre\, Y 240 \n10304-10524 117A Avenue Northwest \nEdmonton\, AB T5G \nView Map
URL:https://futurecite.com/event/marketing-matters-recognizing-real-digital-marketing-solutions/
LOCATION:NAIT Campus\, 11762 - 106 Street\, Edmonton\, Alberta\, T5G2R1\, Canada
CATEGORIES:Digital Transformation,Education,Entrepreneurs,Learning,Media & Communications,Small Business,Technology,WorkPlace
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190118T120000
DTEND;TZID=America/Edmonton:20190118T130000
DTSTAMP:20260520T163053
CREATED:20190101T013717Z
LAST-MODIFIED:20190101T013717Z
UID:13664-1547812800-1547816400@futurecite.com
SUMMARY:Marketing Matters - Recognizing Real Digital Marketing Solutions
DESCRIPTION:Description\nThere are so many service providers out there and so many marketing options. \nDana is President & Partner at Kick Point\, where she applies marketing into strategies to grow clients’ businesses\, in particular to ensure that digital and traditional play well together. With her deep experience in digital\, Dana can separate real solutions from wastes of time (and budget). \nIn her spare time\, Dana is the past-president of the Advertising Club of Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players. \nJoin us in Y 240 for this informative session \nLocation\n\nNAIT Spartan Centre\, Nexen Theatre\, Y 240 \n10304-10524 117A Avenue Northwest \nEdmonton\, AB T5G \nView Map
URL:https://futurecite.com/event/marketing-matters-recognizing-real-digital-marketing-solutions-2/
LOCATION:NAIT Campus\, 11762 - 106 Street\, Edmonton\, Alberta\, T5G2R1\, Canada
CATEGORIES:Digital Transformation,Education,Entrepreneurs,Learning,Media & Communications,Small Business,Technology,WorkPlace
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190117T130000
DTEND;TZID=America/Edmonton:20190117T163000
DTSTAMP:20260520T163053
CREATED:20190101T020719Z
LAST-MODIFIED:20190101T020719Z
UID:13670-1547730000-1547742600@futurecite.com
SUMMARY:The Ultimate Product Launch
DESCRIPTION:Description\nThe Ultimate Product Launch\nJanuary 17\, 2019. 1 p.m. to 4 p.m. \nWhat if you could harness the same power that giants like Apple\, Amazon\, and Nike use every day to build excitement and anticipation for their new products? You can\, even if you are just starting out or an established company. Every new product or service deserves the energy and sales momentum of a scientific\, structured\, product launch. Do this properly\, and you are more apt to build the anticipation and desire necessary to generate instant demand upon release. \nHere is some of what you will learn:\n\nWhy the real secret to a powerful product launch is not in the actual launch itself\nThe top reasons new launches fail\nUnderstanding the core motives of your target market\nThe purpose of building a lead magnet\nHow to construct a “tripwire” offer\nHow to create your value ladder\nCreating the launch schedule: tips\, tricks\, and traps\nExecuting the Launch\nPost Launch – Critical post steps to follow\n\nWorkshop length: 3 hours \nNOTE: Refund requests will only be accepted 48 hours prior to this workshop \nLocation\n\nFourth Floor\, Enterprise Square \n10230 Jasper Avenue \nEdmonton\, Alberta T5J 4P6 \nView Map \n\nAbout the Presenter\nKurian Tharakan\nExecutive in Residence\, TEC Edmonton \nKurian has been a TEC Executive in Residence since 2014\, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton\, he founded StrategyPeak Sales and Marketing Advisors\, a marketing strategy consulting firm\, advising companies in numerous sectors including professional services\, manufacturing\, distribution\, high technology\, software\, non-profit\, medicine\, and the life sciences. Preceding StrategyPeak\, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services\, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics. \nConnect with TEC\nIs your technology-based company past the startup phase and you’re not sure how to grow? That’s what we’re here for. \nTEC Edmonton provides an opportunity for qualifying entrepreneurs to work with experts in a vibrant downtown workspace. \nWant to know more? Connect with TEC.
URL:https://futurecite.com/event/the-ultimate-product-launch-2/
LOCATION:TEC Edmonton\, 4rth Floor Enterprise Square\, Edmonton\, Alberta\, T5J 4P6\, Canada
CATEGORIES:Entrepreneurs,Industry,Innovation,Learning,Marketing,Media & Communications,Small Business
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20190117T130000
DTEND;TZID=America/Edmonton:20190117T163000
DTSTAMP:20260520T163053
CREATED:20190101T020719Z
LAST-MODIFIED:20190101T020719Z
UID:7090-1547730000-1547742600@futurecite.com
SUMMARY:The Ultimate Product Launch
DESCRIPTION:Description\nThe Ultimate Product Launch\nJanuary 17\, 2019. 1 p.m. to 4 p.m. \nWhat if you could harness the same power that giants like Apple\, Amazon\, and Nike use every day to build excitement and anticipation for their new products? You can\, even if you are just starting out or an established company. Every new product or service deserves the energy and sales momentum of a scientific\, structured\, product launch. Do this properly\, and you are more apt to build the anticipation and desire necessary to generate instant demand upon release. \nHere is some of what you will learn:\n\nWhy the real secret to a powerful product launch is not in the actual launch itself\nThe top reasons new launches fail\nUnderstanding the core motives of your target market\nThe purpose of building a lead magnet\nHow to construct a “tripwire” offer\nHow to create your value ladder\nCreating the launch schedule: tips\, tricks\, and traps\nExecuting the Launch\nPost Launch – Critical post steps to follow\n\nWorkshop length: 3 hours \nNOTE: Refund requests will only be accepted 48 hours prior to this workshop \nLocation\n\nFourth Floor\, Enterprise Square \n10230 Jasper Avenue \nEdmonton\, Alberta T5J 4P6 \nView Map \n\nAbout the Presenter\nKurian Tharakan\nExecutive in Residence\, TEC Edmonton \nKurian has been a TEC Executive in Residence since 2014\, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton\, he founded StrategyPeak Sales and Marketing Advisors\, a marketing strategy consulting firm\, advising companies in numerous sectors including professional services\, manufacturing\, distribution\, high technology\, software\, non-profit\, medicine\, and the life sciences. Preceding StrategyPeak\, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services\, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics. \nConnect with TEC\nIs your technology-based company past the startup phase and you’re not sure how to grow? That’s what we’re here for. \nTEC Edmonton provides an opportunity for qualifying entrepreneurs to work with experts in a vibrant downtown workspace. \nWant to know more? Connect with TEC.
URL:https://futurecite.com/event/the-ultimate-product-launch/
LOCATION:TEC Edmonton\, 4rth Floor Enterprise Square\, Edmonton\, Alberta\, T5J 4P6\, Canada
CATEGORIES:Entrepreneurs,Industry,Innovation,Learning,Marketing,Media & Communications,Small Business
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