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GROWTH & RESILIENCY SPEAKER SERIES Catalyzing Growth through Sales

February 25, 2021 @ 12:00 pm - 1:00 pm MST


Join us for the fourth instalment of the Growth & Resiliency Speaker Series, curated by Mount Royal University’s Growth Catalyst program.

In this virtual keynote, David Hoffeld will discuss insights from his best selling book “The Science of Selling”, which blends cutting-edge research in social psychology, neuroscience, and behavioural economics to dramatically increase your ability to win bigger sales, more often.

Hoffeld’s evidence-based approach connects the dots between the sales situations we experience every day and how our brains naturally form buying decisions, to help create repeatable and scalable results. In this session, Hoffeld will explore:

  • How the current world of sales training is broken
  • Why it is essential to understand how customers buy
  • His scientifically-proven six whys® buyer decision-making process
  • Actionable insights on how you can pitch, influence decisions, and close bigger deals more often!

All individuals attending this presentation will be entered into a draw to win one of David’s books “The Science of Selling”.

About the Speaker

David Hoffeld is the CEO and chief sales trainer of Hoffeld Group and is the author of the groundbreaking book, “The Science of Selling”. David has created a revolutionary sales approach based on neuroscience and behavioural science that radically increases sales.

David’s model has been recognized globally for its quality and impact. He has lectured at Harvard Business School, and has been featured in Fast Company, Fortune, U.S. News and World Report, The Wall Street Journal, INC, Forbes, Harvard Business Review, CBS Radio, Fox News Radio and more.

David’s expertise in both selling and behavioural science equips him with the tools to understand what it takes to successfully sell in today’s hyper-competitive marketplace. Because of David’s sought after perspective, he has attracted clients ranging from small businesses to Fortune 500 companies.

About the Growth & Resiliency Speaker Series

The Growth & Resiliency Speaker Series is brought to you by Mount Royal University’s Growth Catalyst program in collaboration with Alberta Innovates, the province’s innovation engine. The Speaker Series is supported in part by the Government of Canada, as part of the Regional Relief and Recovery Fund.

To learn more, watch previous keynotes, or to preview what’s coming next, visit us on:

About the Growth Catalyst Program

Led by Mount Royal University’s Institute for Innovation and Entrepreneurship, the Growth Catalyst is an intensive program designed to spark the creation and set the foundation for executing a growth strategy by CEOs and their senior leadership teams.

To learn more about the program and apply, visit us at:


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