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Masterclass Series on Intellectual Property for Start-ups: Session 2 -Brand protection in the digital economy

March 24, 2021 @ 10:00 am - 11:00 am MDT


Masterclass Series on Intellectual Property for Start-ups

BDC Capital’s Women in Technology Venture Fund, in partnership with Smart & Biggar LLP, invites you to the next Women in Tech (WIT) Masterclass series “Intellectual Property for Start-ups”.

In partnership with


During this free, three-week virtual series the experts at Smart & Biggar LLP will offer practical insights and knowledge to help you gain:

  • An understanding of the business value of intellectual property (IP) and impacts for your start-up;
  • An introduction to the different types of IP assets, including patents, trademarks, copyrights and trade secrets; and how they can be used to protect your innovations and create an IP portfolio;
  • Strategies on how to build and leverage an IP portfolio for growth in the technology sector;
  • An understanding of best practices for IP management;
  • IP Checklist: tips to prepare your start-up for funding, growth and beyond.


This series is ideally suited for female founders and c-suite executives who are leading a Canadian technology start-up with the following criteria:

1) venture backed or venture backed shortly; and2) whose intellectual property strategy is crucial to accelerating their business growth.


The sessions will be held every Wednesday from 12:00 – 1:00pm EDT from March 17 – 31, 2021.


You can register for one session below or for them all by clicking here – Register

March 17, 2021

12:00 – 1:00pm EDT

1. Intellectual property for growth: Understanding the business value of IP – Register

Discussion: General overview of the different type of IP rights relevant to technology companies and how to choose the right type(s) of IP protection. Some common misconceptions about patents as well as how to build a “future-proof” patent portfolio will also be discussed.

March 24, 2021

12:00 – 1:00pm EDT

2. Brand protection in the digital economy: Beyond the basics – Register

Discussion: General overview of the role of trademarks in technology companies, how to choose powerful trademarks, how to protect trademarks in a global/digital marketplace and how to create exclusivity in a crowded industry.

March 31, 2021

12:00 – 1:00pm EDT

3. Managing your IP to enhance your position ahead of a prospective investment or exit – Register

Discussion: General overview of the role of IP management in a technology company. How to prepare for a prospective investment or exit including developing/acquiring commercially relevant IP rights and managing third-party risks.


Virtual Online
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