Events
Events

Loading Events

« All Events

  • This event has passed.

The Ultimate Product Launch

January 17, 2019 @ 1:00 pm - 4:30 pm MST

39$

Description

The Ultimate Product Launch

January 17, 2019. 1 p.m. to 4 p.m.

What if you could harness the same power that giants like Apple, Amazon, and Nike use every day to build excitement and anticipation for their new products? You can, even if you are just starting out or an established company. Every new product or service deserves the energy and sales momentum of a scientific, structured, product launch. Do this properly, and you are more apt to build the anticipation and desire necessary to generate instant demand upon release.

Here is some of what you will learn:

  • Why the real secret to a powerful product launch is not in the actual launch itself
  • The top reasons new launches fail
  • Understanding the core motives of your target market
  • The purpose of building a lead magnet
  • How to construct a “tripwire” offer
  • How to create your value ladder
  • Creating the launch schedule: tips, tricks, and traps
  • Executing the Launch
  • Post Launch – Critical post steps to follow

Workshop length: 3 hours

NOTE: Refund requests will only be accepted 48 hours prior to this workshop

Location

Fourth Floor, Enterprise Square

10230 Jasper Avenue

Edmonton, Alberta T5J 4P6

View Map

About the Presenter

Kurian Tharakan
Executive in Residence, TEC Edmonton

Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.

Connect with TEC

Is your technology-based company past the startup phase and you’re not sure how to grow? That’s what we’re here for.

TEC Edmonton provides an opportunity for qualifying entrepreneurs to work with experts in a vibrant downtown workspace.

Want to know more? Connect with TEC.

Organizer

TEC Edmonton

Venue

TEC Edmonton
4rth Floor Enterprise Square
Edmonton, Alberta T5J 4P6 Canada
+ Google Map
Back to top button
Close