Will it fly? How to determine if clients will buy before you build
February 5, 2019. 9 a.m. – 12 p.m.
Before building a plane, engineers spend a considerable amount of time testing the aerodynamics of its design. This validation process allows them to understand how external forces will act (and hopefully) lift the aircraft.
The process and mindset is the same for savvy entrepreneurs.
Before you even build your product or service, you can (and should) test your ideas through a variety of methods. Here to share some of those methods with you is TEC Executive in Residence, Kurian Tharakan.
Join us in the heart of Downtown Edmonton to:
1. Learn how to leverage free and paid internet tools to secure market validation such as
- Google Search
- Google Keyword Planner
- Amazon
- Facebook / Twitter / LinkedIn
- Moz
- Buzz Sumo
- Surveys and Intercepts
2. Learn quick analysis techniques to determine how your competition is positioning itself
3. Build a product ecosystem model to determine your product’s place and fit
4. Learn from case studies of successful product launches
NOTE: Refund requests will only be accepted 48 hours prior to this workshop
Location
TEC Edmonton
Fourth floor
10230 Jasper Avenue
Edmonton, Alberta T5J 4P6
View Map
About the Presenter
Kurian Tharakan
Executive in Residence, TEC Edmonton
Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.
