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Prelaunch Series – The Ultimate Product Launch

February 12, 2019 @ 9:00 am - 12:00 pm MST



The Ultimate Product Launch

February 19, 2019. 9 a.m. to 12 p.m.

What if you could harness the same power that giants like Apple, Amazon, and Nike use every day to build excitement and anticipation for their new products? You can, even if you are just starting out or an established company. Every new product or service deserves the energy and sales momentum of a scientific, structured, product launch. Do this properly, and you are more apt to build the anticipation and desire necessary to generate instant demand upon release.

Here is some of what you will learn:

  • Why the real secret to a powerful product launch is not in the actual launch itself
  • The top reasons new launches fail
  • Understanding the core motives of your target market
  • The purpose of building a lead magnet
  • How to construct a “tripwire” offer
  • How to create your value ladder
  • Creating the launch schedule: tips, tricks, and traps
  • Executing the Launch
  • Post Launch – Critical post steps to follow

Workshop length: 3 hours

NOTE: Refund requests will only be accepted 48 hours prior to this workshop


Fourth Floor, Enterprise Square

10230 Jasper Avenue

Edmonton, Alberta T5J 4P6

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About the Presenter

Kurian Tharakan
Executive in Residence, TEC Edmonton

Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.

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