FlashHealth and Wellness

Meet Adzadeh: Wearable Watchful MedTech: Episode 4

From Product Market Fit to Pivot, Patch and to Funding!

Image Credit: Vital Tracer

In our past Episode 3 (See Feature Section), Azadeh shared her challenges of pivoting from hardware to software – and then the challenges of getting her watch for cuff-less blood pressure monitor to clinical trials.  So what happened?

Well, in this Episode 4 (in Flash Section), Azadeh shares the challenges and many pivots along her journey!  After facing challenges in raising investment in the VC market for the watch wearable for monitoring blood pressure, they pivoted their product form from a watch to a wireless patch.

They then looked a doing clinical trials using the patch for senior care (different categories) and then discovered that the senior care home market was not ready for wireless monitoring – due to traditional care models that were not ready to adopt new technology into their practice models – just yet!

However, pediatric clinicians loved the idea of their wireless patch instead of all the wires that are needed for measuring vital signs (ECG, Oximeters etc) which required anywhere from 6-8 wires to applied and then removed – again and again.  They suggested that she pivot her clinical trials to children – especially newborns!

So what happened next?
Check out her story!  Stay tuned for Episode 5 on What’s Next!

About Azadeh
Azadeh Dastmalchi is the CEO of VitalTracer, a medical Startups that designs smart wearable medical devices. She is a Ph.D. candidate at Ottawa University, obtaining her MSc from the same university in Biomedical Engineering. In the last twelve years, her main field of research has been designing and developing medical devices, particularly vital signs monitoring ones and applied AI on bio-signals.
She is one of the top 25 women of INFLUENCE RECIPIENTS 2021, Student Entrepreneur National Champion in 2021, a Canadian G20 Young Entrepreneurs’ Alliance, a skilled leader, entrepreneur, business planner, and a successful project manager. Azadeh raised $1M non-dilutive grants since April 2019. VitalTracer has been awarded several regional and national awards under her leadership, including Mitacs national entrepreneur award, CANNIE regional award on innovation product, Startup Canada award, and AGE-WELL Emerging Entrepreneur Award (COVID-19 Countermeasures).
Experienced Research Assistant with a demonstrated history of working in the higher education industry. Skilled in leadership, entrepreneurship Business Planning, Data mining and project management. Strong research professional with a Doctor of Philosophy (Ph.D.) in Biomedical Engineering focused on Smart Wearable Medical Device with Machine Learning and Deep Learning and AI Algorithms

About Vital Tracer

Their mission is to reduce the risk of cardiovascular disease through constant and continuous monitoring of all vital signs.  Their product is revolutionizing the world of prevention and early diagnosis in the field of cardiovascular research.

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