Opportunity Series: How Much is Your Pain Worth? Episode 1: Meet Michael

How His Hit & Run Life Experience Created Painworth!

Image Credit: FutureCite Inc

Mike Zouhri never thought that he would experience a life changing event that would impact his personal and professional life – a hit and run car accident that left him bed ridden for months!

He then learned that navigating Alberta’s complex legal system for personal injury claims was both challenging and expensive.



Image Credit: M. Zhouri

It was following his medical recovery period that Michael undertook to find another way to simply the current system of settling personal injury claims.

Surely he thought, with the advancement of AI technology, it would be possible to automate a sizeable part of the current legal process to reduce the cost of legal billable hours spent on precedent personal injury (automobile accident) cases, and to increase the net settlement amounts received by claimants.



In Episode 1, Michael shares his story on how this life altering accident event pivoted both his personal and entrepreneurial life, and the reason why he wanted to reduce the challenges for others in similar situations.

Image Credit: FutureCite Inc

So what did Michael focus on that would modernize, streamline the current personal injury claim processes? He set out to reduce expenses, identify the precedent range of settlements in personal injury claims cases, shorten the time to settlement, and create an upside for a greater upside in net settlement amounts for the claimant.

Eureka! This set the baseline for automating the manually intensive processes of personal injury law  –  Painworth!

Stay tuned for Episode 2 to find out how Michael set out the stages for the building out the automated personal injury claims process for Painworth!

About Michael Zouhri

Image Credit: M Zhouri

Michael Zouhri is an Edmonton based entrepreneur who has previously won several awards including top 40 under 40, and a 2012 Queen Elizabeth II’s Diamond Jubilee Medal. He is deeply community minded and regularly involves himself with projects that are interesting, creative, and advance the social good. Mike is the Founder & Chief Product Officer of Painworth.


About Painworth

PainWorth seeks to streamline and simplify injury law by automating personal injury settlements. When a victim is injured, they can use the software to assess, calculate and settle their own injury claim. The system uses data science to ensure a more accurate settlement that is both faster and cheaper than other methods.


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