Speaker Series

Building Meaningful Value in a Virtual of “Remote of Everything” World!

Flipping the Switch to Social - How To Use Online Tools To Add Value To Your Life & Brand!

Even though people who are early technology adopters have been using social media and online software platforms for a while before COVID, they used it either for business or for making personal connections to supplement their in-person networks, meetings and events.

When COVID hit, there was no other option other than the virtual online tools for keeping up with your networks and personal relationships.  These tools now have become a lifeline for remote working and remote learning – and as well a mainstay for communicating with people and building meaningful relationships and connections.

In Episode 3, we explore the ways for Jobseekers, Career Navigators, Employers and Educators to make the most of the tools that they select to create and broaden your networks!

See below for the Video on Demand and at end of this article for the Podcast

Moderating this panel is Asifa Samji SVP and Chief HR Officer of Stantec.  Joining Asifa are panelists Heidi Brandley, Director of Workforce Development, Manpower, Alyson Hodson, CEO of Zag Creative, and Jill Sundquist, Student, Uof A (Commerce).

About Heidi Brandley

Image Credit: Manpower Alberta

As Director of Workforce Development at Manpower Alberta, Heidi develops highly effective and industry-focused training and employment programs across Alberta with the purpose of upskilling Alberta’s workforce to meet the current needs of industry in a variety of sectors including technology, trades and supply chain. Heidi leverages strategic partnerships with government, post-secondary institutions and industry in order to maximize the potential of Alberta’s talent pool while preparing Albertans for the ever-changing world of work.


About Alyson Hodson

Image Credit: EPIC Photography Inc

Alyson Hodson is the President & CEO of Zag, an advertising and strategic marketing and media solutions for small, mid and large businesses including not-for-profit organizations. “Alyson is the president of the Make-A-Wish® Northern Alberta board and sits on its National Governance Committee. She is the past chair of the Downtown Business Association and a past director of the Edmonton Chamber of Commerce. This is also the year Zag was named as one of Business in Edmonton’s Leaders” (source Edmonton Business.com).


About Jill Sunquist

Image Credit: FutureCite Inc

Jill Sundquist is a 4th year commerce student at the University of Alberta.  She is also the President of the U of AMarketing Association, and is the social media coordinator at Zag Creative




About Asifa Samji

Image Credit: Stantec

As Stantec’s acting Chief Human Resources Officer (CHRO), Asifa is accountable for all the human resources functions within Stantec. Asifa and her team are focused on our ability to attract, retain, and develop the right people for Stantec. Prior to moving into the acting CHRO role, Asifa was the business leader for revenue growth in Stantec’s Environmental Services business. Asifa serves on Stantec’s Diversity and Inclusion Council where she chaired the Women’s Leadership Development committee for North America. Outside of Stantec, she has been a mentor for the Greater Vancouver Board of Trade’s Leaders of Tomorrow, a Board member for the Association of Consulting Engineering Companies for British Columbia, and a Governor for the British Columbia Institute of Technology (BCIT). She is currently on the Executive Committee for the Business Council for British Columbia, a mentor for the WXN’s Wisdom Mentoring Program, and a member of BCIT’s Inspire Campaign. Proudly, Asifa was recognized with the Women’s Executive Network’s 2015 Canada’s Most Powerful Women Top 100 Award.


This 2020 virtual conference was made possible by presenting partners FutureCite Inc, Canada / Alberta Partnership Grant Fund, and our in-kind partners, the Edmonton Chamber of Commerce, MacEwan University and NAIT.  Participating organizations included Deloitte Canada, Transpod, Stantec, E&Y, RBC, Global Public Affairs, Edmonton Global, Jobber, Chandos Construction, Improbable, University of Alberta, Manpower, Fairmont Hotel MacDonald, and ZAG Creatives.

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