Meet Yoon & Avinash: Episode 5: Creating a Virtual World for Legal Services

Using NFTs to Create a Metaverse for Lawyers, Law Student & the General Public!

In the earlier “Episode 4: Who Benefits from Legal Tech? “, Avinash talked about the benefits of LegalTech, and how it is changing how lawyers and law students can interact in the future.

In this Episode 5 co-founders Yoon and Avinash talk about how COVID created a need for lawyers to market themselves virtually, and as well a better way to engage with law students and the general public.  To address the need for engagement, they created a virtual world as a fun and rewarding way using gamification tools on their Mouthpiece Law platform – using NFTs or Non Fungible Tokens and a merit badging system for services performed! Not only does this provide a new fun way of engaging in the legal aid and probono world, it also provides law firms and lawyers with a way to unbundle their services, productize it (using NFTs) to enable lawyers to participate in mass marketing of their services virtually, and as an efficient and targeted way to develop future clients!

Founders’ Blog
We came together to combine our unique knowledge in the intersection between law and technology for the purpose of fixing what was previously unfixable. This is because we believe as a board that legal services which are not accessible or reasonably priced become a deterrent for those who lack the money required to get the justice they deserve. Additionally, we identified pain points of law students and legal practitioners related to complacency, burnout, and a lack of job opportunities. Akin to the cathartic effect of winning a trophy as a child, gamification utilizes social psychology to create non-fungible value in a person’s work. Through gamification, we can offer low-cost legal services and no-cost legal information from law students to users who hail from the middle and lower classes. Our goal is to counteract attorney fatigue while providing them with an avenue to work more efficiently – earning the same income without having to leave their respective firms or drastically alter their work situation.

Our team researched various methods of “value creation” that utilize social psychology to keep users engaged. We chose to apply an NFT-based badge system that rewards lawyers and law students for their accomplishments. Badges are visible on the users MyLawyerProfile, and also printable in a standard print resume format. Badges are organized based on rarity, with common badges being perpetually available, whereas limited edition badges can be restricted to up to 1 in 5 on Earth. Badges can be earned through answering legal information questions on our Tribe Community, participant in a legal-aid taskforce, offering reasonably priced paid legal services, or through our weekly “A2J Battles”. A2J Battles are designed to address more complex legal questions through a call to action for deliverables such as memos and legal design charts, which then become publicly accessible. Winners of A2J battles will receive one-of-a-kind badges, points, and other gamified benefits. Summarily, Mouthpiece Law’s integrated NFT-system is a bespoke solution for combatting complacency and attorney fatigue.

About Yoon-Hyun Cho
CEO & Chief Legal Entrepreneur

Image Credit: Y. Cho

Yoon-Hyun is a JD Candidate at Queen’s University Faculty of Law, and a Bachelor of Commerce Graduate with a High Distinction at the University of Toronto Rotman Commerce Program, specializing in Finance and Economics. He is now serving a project lead role at an access-to-justice innovation lab, Conflict Analytics Lab, building an AI Medical Malpractice Liability Analytics tool for patients to identify and assess their possible claims against alleged medical practitioners.
A Community Builder, Yoon-Hyun is the Founder and Chief Executive Officer of Access-to-Justice Stewardship and its first project (Mouthpiece Law): a social networking platform for law students that aims to meliorate their increased mental distress and other adverse consequences of the COVID-19 pandemic. Our A2J Stewardship aims to become a new paradigm of legal-aid platform that brings law students and legal practitioners together to create matched legal-aid task forces to provide the public with fair, accessible, and meaningful justice. Their solution drew inspiration from the StackOverflow–Github Association Model.  An Inclusive Leader, Yoon-Hyun is a leader of diverse bodies of law students and professionals, and a voice to the voiceless in marginalized and underserved communities as a legal translator in the Korean Legal Clinic and the Federation of Asian Canadian Lawyers. His translation of “FACL Guide Responding to Hate & Discrimination” aims to foster the Canadian Anti-Racism Network. Yoon-Hyun is a Certified Legal Designer and Project Management Professional who is highly skilled in client consultations, discovery and trial preparation, all of which require a high level of diplomacy and sound business judgement. He is proficient in and passionate about deposition preparation, case strategy and evidence investigation. He has strong analytical and problem-resolution skills. He is also a confirmed participant for both the MIT COVID-19 Challenges: Hack4theFuture and the LawWithoutWalls (LWOW) initiative, where he is the only Canadian law student participant among other US Ivy League law students, including Harvard and Stanford. Yoon-Hyun has lived in 5 countries, travelled to over two dozen nations, used to be a dance instructor, and is a proud first-generation Korean Canadian.

About Avinash Pillay
COO & Chief Legal Engineer

Image Credit: A. Pillay

Avinash Pillay recently completed his second year of J.D. studies at the Queen’s Faculty of Law. He is a co-founder of Mouthpiece Law, and currently serve as Chief Operating Officer & Head of Legal Engineering. His passion for technology began in high school, after working with Team 1241 to win a world robotics championship. Since then, he has started several philanthropic projects in the technology realm, including one of the world’s largest Discord data mining initiatives. Prior to starting law school, he completed his Hons. B.Sc. at McMaster University, with a research focus in the environmental sciences, origins of life, and astrophysics. His family left the South African Apartheid to come to Canada in the search of a better life, free of genocide and systemic racism. Since his time at McMaster, he has worked as a crisis responder for the Kids Help Phone where he volunteer in life-or-death counselling, and active rescue. After writing the MCAT and spending a few brief months working towards an M.D, he pivoted towards legal studies to actualize the calm demeanor and advocacy skills he developed as a crisis responder. He has also worked as a student case worker for the Queen’s Family Law Clinic and Queen’s Business Law Clinic, giving him two years of exposure to the technology issues faced by legal aid initiatives. He currently works as a Legal Fellow for Grand Challenges Canada, a Canadian NFP founded by the Gates Foundation that offers grant funding to Indigenous, second, and third world innovators that are solving global health issues. He is also the student director of the Conflict Analytics Lab, where he helps develop free legal aid AIs for public use (www.myopencourt.org). He currently lead CAL’s flagship tool – Vaccine Mediator – which was jointly developed by his team, Oxford University, and the BIICL.

About Daniel Moholia
CIO & Chief Legal Designer

Image Credit: D. Moholia

Daniel Constantin Moholia was born in Timișoara, Romania on June 6, 1995. He spent the first eight years of my life in Lipova, Romania, just southeast of Timișoara, before immigrating to Canada with my parents in 2004. We settled down in Kitchener, Ontario, just outside of Toronto, and quickly connected with the local Romanian-Canadian community. With the vast majority of his extended family still being in Romania, the tried to stay up-to-date with the latest news from the old country. His childhood was therefore a study in contrasts, a blending of Romanian and Canadian culture and identity and a juxtaposition of what Romania and Canada were like.  He developed a sincere appreciation for the political and legal stability and greater transparency of Canada relative to Romania. Being academically inclined, he obtained his International Baccalaureate Diploma in high school and then completed his Bachelor of Knowledge Integration (BKI) at the University of Waterloo. It was there that he developed a keen appreciation for human-centered problem solving, developing the skills that he would later implement at Mouthpiece Law. His undergraduate thesis project in Canadian child labour law in the late 19th century illustrated for me how activists achieved major changes in the law by understanding and addressing the circumstances of those they sought to help. He then attended Queen’s Law’s Juris Doctor (JD) program beginning in 2018, unsure of what area of law he wanted to practice in yet wanting to make meaningful contributions to worthy causes. The opportunity to join Mouthpiece Law in early 2021 as he was graduating and finishing his licensing exams seemed like the perfect opportunity.


Mouthpiece Law is a not-for-profit legal technology startup based out of Ontario, Canada. Bringing together a diverse group of legal practitioners, law students’ technologists, business professionals and writers – they have been building the world’s first all-in-one solution for legal aid and paid legal services that leverages cutting-edge legal technology to reduce overhead costs for lawyers and translate those savings to reasonably prices services for the middle and lower-class. Their probono platform will allow members of the public to ask free legal information questions that are answered by “taskforces” of law students who are under the supervision of a licensed review counsel. Outside of individual legal aid cases, these taskforces can be remotely deployed to any social justice issue that requires legal assistance – be it in Canada, or elsewhere. They are building these response teams to be agile and fully engaged and equipping them with the best that legal technology has to offer, free of cost. Taskforces can be permanent or temporary, named, or unnamed, and they can even be stacked to mobilize a larger legal aid group for situations that demand a strong humanitarian response. Their platform is gamified, engaging, and equitable for all those involved – and they hope to allow law students to develop their substantive legal skills while giving back to those who need it the most. They offer free inclusion of MyLawyerProfile for those involved in probono work, a propriety e-resume solution we built to assure that no attorneys hard work goes unnoticed. They are building Mouthpiece Law Academy to be the first reliable, noCode e-learning option for lawyers wishing to reduce expenses and increase productivity through the adoption of legal technology. Their board of directors is a prime example of the agile teams we wish to apply, and our consulting & bootcamp services are available to any and all that wish to digitize their legal services, whether that be at the firm level, or individual.

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