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From Cell Culture to Food Culture: Episode 2

Producing an Affordable, Alternative Protein Product - Cultured Meat

In Episode 2 we continue our chat with Matt Anderson-Baron, Co-Founder of Future Fields – a start-up company focused on producing the media that grows cultured meat. Cell growth media is the most expensive component in the process, and a reason why cultured meat is so expensive to produce.

Image Credit: FutureCite Inc

Matt talks why and how he has positioned their growth media product as a key component to a growing an affordable alternative protein product.





What is cultured meat? In short, it’s animal protein that is grown from animal muscle cells through tissue culture in controlled laboratory conditions.

Image Credit: Future Fields

Matt leveraged his knowledge and research acumen and skills from academia into entrepreneurship and discovered  a way to grow an alternative protein source to address the world’s future food demands.

Stay tuned for Episode 3 as Matt talks about how they built out their startup team to include not only scientific expertise, but also social and health research, policy planning and stakeholder engagement.

About Matthew Anderson-Baron
Co-Founder & Director of Research, Future Fields

Future Fields corporate headshot shoot in studio 2019

Matt obtained his PhD in cell biology at the University of Alberta. Following his graduate studies, Matt held a postdoctoral position in one of Canada’s top tissue engineering labs. He has extensive experience with cell culture, molecular cloning, tissue engineering, and genetics. During his graduate studies, Matt discovered the field of cellular agriculture and was the recipient of a New Harvest seed grant to study the lipid components of fetal bovine serum. While the majority of his academic career has been spent in disease-based research, his passion for science and love of animals has inspired his pursuit of cellular agriculture.

About Future Fields
Future Fields was started by a group of Canadian innovators working to expand the reach of cellular agriculture into accessible consumer products. They are currently developing an inexpensive and effective serum-free growth media for producing cultured meat. Through the commercialization of cellular agriculture, we aim to shift the demand for traditional agricultural practices to a sustainable level. We envision a future where food can be produced with minimal use of land or animals.

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