FutureCite Announces Appointment of Advisor

News Release Nov 22 2023

Please join us in welcoming Rita Lazaar-Tippe ICD.D as an Advisor to the CEO.

Rita brings over 25 years of experience in Digital Transformation, Data, and Innovation, in the private, public, and not-for-profit sectors, comprising of the following industries: philanthropic fundraising, pensions, environment, entertainment, media, engineering, education, strategic and integrated consulting, and federal and provincial government.

In her current role as the Chief Digital Officer of Cashco Financial, Rita is responsible for overall digital vision and strategy, influencing digital culture and strategic direction, and optimizing business efficiency, effectiveness, and operational management.


Rita serves on McDougall House Board, and the Alberta Automotive Insurance Rate Board. Rita attained the Competent Board ESG designation. She was awarded the CIOCAN President’s Impact Award, IT World Canada CIO of the Year, and The Channel Company North America East top 20 most Innovative Midmarket CIOs. She holds an Honours Bachelor’s Degree in Information Systems Technology, and has graduated from the University of Alberta Executive Leadership, Dale Carnegie Organizational Leadership, IDEO Design Thinking, and a number of other business and technology-related certifications.

Rita joins our Alex and Deidre – bringing key areas of expertise and experience in advising the CEO in the respective areas of technology and media, global marketing and information systems.

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