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FutureProofing With Synthetics to Build Future Cities: Episode 2

Insights to Future Solutions: Integrating New Technologies

So what do cities need to do to properly prepare for the future? Well, every city is different and complex – given that cities need to consider key issues of infrastructure, transportation, mobility, security and evacuation planning. 

Image Credit: FutureCite Inc

In Episode 2, Myrna shares insights on why cities need to integrate new technologies now to transition to the future. We also cover her findings on how the new Singapore does “future proofing”  – by using new technologies to imaging and build their iconic destination, the Changi Jewel AirportThey integrated all their imaginings into the planning of the iconic space to engage human activities in a sustainable faciilty shielded from the weather.

Traditionally, the focus of municipalities has been on infrastructure, policy, demographics and economics. In planning for future uncertainty, integrating new technologies (as in 3D Synthetics) need to brought alongside existing strategies, plans and data  – to identify the gaps, challenges and opportunities, and to enable administration and politicians to understand the outcomes of specific scenarios. From these scenarios, municipalities can better see the citizen responses (for examples, using live simulation of synthetic people) planning future scenarios.

From these scenarios, a municipality can better see their citizen responses (using live simulation of “synthetic people”) in  planning future scenarios.

The Changi Jewel Airport is an example of such imagination and scenario planning – a result of four years of construction, and $1.25 billion in investment.  The Jewel  provides visitors with amenities of 280 retail outlets and food and beverage stops. In short, it’s” an airport mall on steroids” (source NYT April 11 2019)

Image Credit: New York Times











Myrna Bittner

Image Credit: FutureCite Inc

Myrna is the founder and CEO of RunWithIt Synthetics (RWI). Myrna passionately lives and promotes the imperative for inclusion, diversity, and representation. Armed with her BA in English, and while finishing her MBA, Myrna started her first tech company in 1992, and developed a commercial internet groupware product used by NASA and US West for real-time remote communications. She co-founded her next company, a 3D neural net visualization research company – funded by an Australian billionaire. When they told her she couldn’t do it, it did not stop her. She continued on her AI journey to create what is now RWI.

About RunWithIt Synthetics (RWI)

Image Credit: RunWithIt Synthetics

RWI de-risks the future with Synthetic Intelligence Environments, and enables innovators to plan and act, with certain and quantifiable answers to the most sophisticated questions about exponential future scenarios. RWI stepped out of the limitations of digital twinning and historical data, demonstrating for our partners their systems at scale, in the future, under any circumstance they could imagine. RWI produced emergent experiences that could be designed, measured, understood and optimized — enabling their partners to confidently move years ahead of competition in both innovation and delivery. RWI’s Synthetic Intelligence Environments have validated tech capacity for major M&A deals, de-risked the rollout of global massive scale live media systems, and exposed threat surfaces in IoT tech— running 24/7 to deliver billions of hours of accurate and instructive data. In 2019, RWI’s Synthetic City implementation tackled IIoT, infrastructure mitigation, and disaster response during earthquakes in Silicon Valley.

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