Speaker Series

How to Thrive Financially in the New Normal Economy!

What We can do to Manage our Choices during COVID?

Just as the vaccines are rolling out, new variants of the COVID virus are starting to emerge in many countries and countries are transitioning from COVID Stage 1  into Stage 2 Lockdowns.   As temporary measures, governments globally have created essential subsidies to tide over the loss of incomes and wages for the many people and companies who qualify.  In Canada the subsidies are continuing – and changing to adapt to the shifting landscape, including the

  • CDN Emergency Revenue Benefits (CERB) provided a source of income for workers impacted by COVID, and the
  • CDN Emergency Wage Subsidies (CEWS) enables businesses to thrive & survive during COVID.

So how do we manage our finances and make choices during COVID as part of our daily lives?  How can we thrive financially in the New Normal Economy? 

In Panel Session 5, we touch on key highlights on the subsidies and advice on how and when to engage support to help people navigate and manage their finances.  We join experts in the field who share their professional insights and advice – from the personal financial management and banking sectors,  and from educators and industry employers.  Moderating this Session, is Rick Valdemarca, Assoc Partner at EY, and joined by Panelists , Colleen Matvichuk  (Manager, Financial Planning at RBC), Frank Saccucci, (Assoc Professor at MacEwan University), and Garrett Turta, (GM of the Fairmont Hotel MacDonald).

Although all industry sectors have been impacted, we understand from our panelists that COVID hit the hardest economically on the lower income and part time workers, and particularly the hospitality and tourism sectors. For the NextGen who are on the cusp of graduating, and for workers trying to enter, or reenter the New Economy, managing your finances during and post COVID can be quite daunting and overwhelming – compounded with” ins and outs” of  the government subsidies.  Here’s where our Panelist help to put “normalcy” back into your financial questions. 

Take in this session to learn sound, ground level advice to help you to move forward financially as the world readies for a brighter 2021! 


A full Podcast of this Panel Session 5 is at the end of this article!

About Rick Valdemarca
Rick Valdemarca, is the Associate Partner, and leader of EY’s Public Sector Practice for Alberta. Rick has been immersed in the FDI, Trade and Innovation environment in Alberta and is working with the different levels of Government on a number of key initiatives.


About Colleen Matvichuk
Colleen is the Manager Financial Planning, Royal Bank of Canada, Royal Mutual Funds Inc.  She held prior roles at RBC as the Regional Director of RBC Insurance, and as a Financial Consultant at RBC.  Prior to RBC, Colleen was an Account Executive at Great-West Life, and a Financial Advisor at ATB Financial.


About Garrett Turta
Garrett is the GM of the Fairmont Hotel MacDonald.  His goal is to develop and sell the area and hotel that he works in. He believes in community involvement and work to drive the revenues as Fairmont Hotel Macdonald and the Edmonton area. Garrett is  currently the Chair of the Edmonton Destination Hotels and believes in my hotel and city, and  has extensive hotel experience in city centre, resort and airport locations. He has proven track record of financial profitability, enhancing guest service experience and colleague engagement.

Frank Saccucci
Frank Saccucci is an Associate Professor at MacEwan University and as well, is an adjunct seminar lecturer with Executive Education at the U of A.  In the past 25 years, Frank has delivered seminars and professional development sessions to varied sized organizations and associations in Canada, United States and Europe. The sessions delivered include but not limited to: Finance for Non-Financial Managers, Managing Financial Performance, Innovative Budgeting Concepts, Strategic Alignment with Business Case Development and Stakeholder Relations: Everyone’s Responsibility.


This 2020 virtual conference was made possible by presenting partners FutureCite Inc, Canada / Alberta Partnership Grant Fund, and our in-kind partners, the Edmonton Chamber of Commerce, MacEwan University and NAIT.  Participating organizations included Deloitte Canada, TransPod, Stantec, E&Y, RBC, Global Public Affairs, Edmonton Global, Jobber, Chandos Construction, Improbable, University of Alberta, Manpower, Fairmont Hotel MacDonald, and ZAG Creatives.

00:00 00:00
Download MP3
Show More

Leave a Reply

Back to top button