In Episode 2, Jaime shared with us how they provide for the fan experience at large venues before, during and after the event, and the marketing opportunities for venue operators and owners of arenas and stadiums.
In Episode 3, we chat with her on how she is navigating a space where there really isn’t a clear roadmap on how to get into the front door of what is quite an exclusive “club”. So how is she doing it? Check out her story!
Stay tuned for Episode 4 Market Positioning!
To say there have been learning curves would be an understatement. I don’t come from a sports background and personally don’t have the deep sector knowledge like other members of the team. Just getting up to speed on global sports is a huge task. The biggest challenge for me though has been learning about how to operate the finance and investor relations side of the business. There is a lot to comprehend. I have found the best approach is to treat these aspects like I would in the customer service realm. Study them, understand their pain and what they are trying to accomplish. Then learn the game.
About Jaime Wood
Co-Founder & COO
Jaime is a start-up founder and business strategist. Her passion for connecting people and bringing new ideas to life continues to shape her career. Jaime has held leadership and Director roles for marketing agencies and clients worldwide. Jaime’s strength is in leading client engagements and driving team delivery and success. Prior to co-founding Fanoramas, Jaime served on the Executive Leadership team as Director Business Strategy for digital agency Evans Hunt Group Inc, a strategic digital marketing agency serving some of Canada’s largest organizations. Jaime was the Global Digital Manager for ROLEX S.A. Stationed in Geneva where she managed the worldwide multidisciplinary team and spearheaded the global online strategy. Jaime has managed project budgets of over $25 Million. She holds a Masters Degree in Communications and a Bachelors degree in Science, Technology and Society. Jaime has published two peer reviewed articles, as a co-author, on innovation clusters in Canada with the Innovation Systems Research Network. During the pandemic she helped create a curriculum on the culture of innovation with the new school of Advanced Digital Technology at SAIT.
Fanoramas is a fan-focused social advertising platform that sits at the nexus of the fan social, mobile and event experience. Fanoramas takes photos of every fan, simultaneously, during epic moments of the big event bringing fan photography to the next level offering every fan 100’s of personal photos in real-time on a branded platform. Fanoramas is for fans who want to share and relive their event experience. It’s for teams that want to open up new revenue streams in venue beyond TV and billboard display and it’s for sponsors interested in providing immersive experiences and getting to know the fans in the stands. Fanoramas is a startup company based in Calgary, Canada.